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Wine Tourism
Role
Project Lead
Simon was instrumental in the evolution and development of Australia’s Wine Tourism industry. Based in the Hunter Valley he was responsible for developing several large vineyards and wineries, including pioneering winery tourism experiences.
Within three years his developments, including accommodation, retail, restaurants and entertainment, were handling over 300,000 visitors per year.
He was a consultant and operator in the subsequent destination plan for the region which led to $2billion of private equity investment in winery tourism over the next 20 years.
In Tasmania, Simon created the concept for Brown Brothers Devil’s Corner vineyard on Tasmania’s east coast.
Simon currently sits on Wine Australia’s Expert Assessment Panel administering the $50m Export and Regional Wines Support Grants Program.
